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Drink Poison. Lose Weight. Die Young. (CELH, THRM/SPXS)

Posted on December 24, 2020

A quick reminder before we offer you a drink.

Our THRM/SPXS trade of last Monday saw the THRM STOP buy order triggered last night.  To keep the trade square, as you know, requires you to sell the shares again at the open and reset the STOP (if you haven’t already done so) at THRM 68.

Remember, any STOP purchase should lead to the immediate entry of a STOP sell at the same price to keep the trade square.

Until it’s closed, the trade should always have an open STOP order.

Now to this week’s trade…

Florida’s Celsius Holdings Inc. (NASDAQ:CELH) markets poison potables as “health beverages”, and the stock bespeaks the success they’ve had since the Batflu bottom back in March.

Shares are up over 1200% (!) in that period, but we’ve a hunch there’s already far more priced in than these purveyors of bottled “fitness beverages” can reliably boast.

Indeed, we’re of a mind that the company’s “functional calorie-burning” beverages (whatever that means), will soon give way to a literal burning of company share certificates, as investors come to grips with the fact that Celsius’s latest liquid refreshment flavor, JACKFRUIT, in effect turned them all into –

Sorry, Jack, but fundamentally, the stock is little more than root beer.

Get a load of this –

  • P/E is 565!
  • P/B is 30.5.
  • Doesn’t yield a thing.
  • Trades at 26x sales…
  • And yet insiders have unloaded 81% of their holdings over the last six months, a dollar amount in excess of $50 million!

Scared yet?

And then there’s the charts.

Here’s CELH since mid-April –  

Many happy returns,

Matt McAbby

 

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